From the Origins | A Journey Through Cashmatic’s History and Innovation

Cashmatic was founded in 2012 from the vision of Stelvio Berardi and Alessandro Tarsina, two entrepreneurs with solid experience in the entertainment and services sectors. The idea took shape from a concrete need: simplifying cash management at points of sale, eliminating errors, reducing the risk of theft, and ensuring greater security and hygiene.

From this need came the first automated payment system, developed even before the company was officially founded. The initial success led to the creation of the first automatic cash register models, distinguished by reliability and efficiency in managing cash flows.

In 2014, the company signed its first reseller agreement, driving the evolution of its solutions and expanding its offering to meet retailers’ needs. Cashmatic systems thus began to spread across the market, earning the trust of a growing number of dealers.

In 2017, the sales network expanded rapidly, reaching eighty dealers in Italy. The company also entered the Large-Scale Retail Distribution sector, introducing solutions designed for large-scale retail. During this period, the first product lines dedicated to the specific needs of neighborhood stores and supermarkets were launched, consolidating Cashmatic’s position as a reference point for payment automation with automatic cash registers.

In 2018, the first kiosk solution was introduced, a major evolution that allows customers to interact directly with the payment system in self-service mode. This new model marked the beginning of broader innovation, leading Cashmatic to develop increasingly advanced and intuitive products.

In 2019, the company introduced its first monitoring software for remote management of automatic cash registers, enabling merchants to check transactions and machine status in real time. With the pandemic in 2020, attention toward safe and hygienic payment solutions increased. Cashmatic responded promptly with the SelfPay range, designed to eliminate direct contact with money and provide greater protection for operators and customers. The SelfPay line stands out for reliability and ease of use, with automatic cash registers capable of managing cash safely and efficiently. At the same time, the company surpassed one hundred and twenty dealers and continued to strengthen its presence in Italy.

In 2021, with growing digitalization, Cashmatic launched MyCashmatic, an app that allows retailers to monitor and manage their payment systems directly from smartphones, tablets, or PCs. This innovation enables full control of cash operations, improving efficiency and reducing manual interventions. At the same time, the company officially entered the European market, bringing its technology to new countries and expanding its distribution network.

In 2023, expansion continued toward Eastern Europe, accompanied by the introduction of new, increasingly high-performance models. Among these is the VisualPay range, which integrates electronic and digital payments, offering customers an even smoother and more innovative shopping experience. With VisualPay, Cashmatic combines cash management with electronic transactions, responding to new market needs and anticipating payment digitalization trends.

In 2024, the company aims to consolidate its global presence, launching significant projects in Latin America, Africa, and the Middle East. Today, the Italian sales network includes over two hundred and fifty dealers, while Cashmatic automatic cash registers continue to evolve to offer increasingly advanced and customizable solutions.

Beyond technology, the beating heart of Cashmatic is made of people, passion, and determination. Behind every innovation are sleepless nights, heated discussions, dreams, and sacrifices. There is the desire to improve, to create something that makes a difference, to respond to the real needs of those who face the complexity of running a business every day. Every new automatic cash system is not just the result of research and development, but of constant commitment, mistakes turned into lessons, goals achieved and immediately surpassed.

It is the strength of a team that never stops believing in evolution, quality, and the possibility of making retailers’ work simpler and safer. Cashmatic’s entire growth journey has been guided by clear and distinctive values. Entrepreneurial spirit has enabled the development of solutions designed to solve real problems, tested firsthand before being brought to market. Empathy with customers is a central element of the business model, because every product is born from listening to the real needs of retailers.

Pragmatism is another fundamental pillar: every automatic cash system is designed with a direct and functional approach, to simplify and optimize retailers’ daily work.

Looking ahead, Cashmatic continues to invest in new technologies and explore new markets. The goal is to make payment management systems increasingly accessible and advanced, anticipating the needs of a constantly evolving sector.

With over a decade of experience and a strong innovation-driven vision, the company confirms itself as a strategic partner for those seeking advanced, reliable solutions capable of improving point-of-sale efficiency.

Cashmatic’s growth is the result of a perfect balance between technology, experience, and customer focus—values that will continue to guide it in the years to come.