Automatic cash register: the innovation that simplifies payments. The Controcorrente case in Imola

In a commercial landscape increasingly focused on efficiency and innovation, the automatic cash register is emerging as a strategic solution for retail businesses such as pastry shops, bakeries, cafés, and stores.

This is demonstrated by the real-life experience of Controcorrente pastry shop in Imola, which chose to revolutionize its checkout management by relying on Cashmatic, a system recommended by CEA Bologna.

The decision to install an automatic cash register comes from the need to simplify work, improve security, and optimize time.
Andrea Cerroni, owner of Controcorrente, explains: “We wanted to lighten cash handling, and Cashmatic took that worry away. It’s an automatic cash register that does everything on its own.”.

Adopting a Cashmatic automatic cash register brought numerous benefits, including:

• Automated handling of payments and change: no more errors, manual counting, or wasted time.
• Total control over cash flow: real-time monitoring and cash closing with a single click.
• Increased security: goodbye to counterfeit bills, shortages, or fraud attempts.
• Better hygiene and less contact with money. “With two buttons we close the day. Everything is tracked and precise,” says Cerroni.

Contrary to common fears, the automatic cash register does not replace staff, but improves their efficiency.
The pastry shop employees no longer have to worry about cash handling and can fully focus on customers and products.

“We have less stress and more time to serve customers well,” explains the Controcorrente team.

The automatic cash register also improves the customer experience.

Thanks to the intuitive interface, payments are faster and more orderly.
Even older customers adapted easily, while younger people and tourists appreciate the modern service.

“Some even want to do everything themselves, without interacting. For others, it’s a way to avoid queues,” adds Cerroni.

Controcorrente is a business driven by craftsmanship and innovation. Open 7 days a week, from 6 a.m. to 10 p.m., it needs smart and reliable solutions.
The automatic cash register fits perfectly into this vision: technology serving efficiency, without losing the human soul of the place.

“Human warmth is found in the product and service, not in asking for payment,” says the owner.

The story of Controcorrente pastry shop shows how an automatic cash register can become a true ally in daily store management.
It’s not just about technology, but a strategic choice to improve efficiency, security, and service quality.